UPDATE 2-Target website down on Cyber Monday traffic | Reuters

* Target says "metering traffic" to website

* Target.com down since 10:00 a.m. ET - Catchpoint Systems

* Shares down about 1 pct (Adds Target response, details, background)

Nov 30 Discount retailer Target Corp's website was down due to heavy traffic on Cyber Monday.

Shoppers looking for bargains on www.target.com/ weregreeted with an error message: "So sorry, but high traffic'scausing delays. If you wouldn't mind holding, we'll refreshautomatically & get things going ASAP."

"Both traffic and order volumes are exceeding Target'sThursday Black Friday event ... To help manage the volume, wehave been metering traffic to the site," Target spokeswomanJamie Bastian said.

The company, the fourth largest U.S. retailer, said it wasworking to restore Kids Headphones Target.com to full functionality.

Website performance monitor Catchpoint Systems said Target'swebsite went down at 10:00 a.m. ET on Monday.

While the site was intermittently accessible for some users,items could not be added to the shopping cart. An error messageread "There's a line for this item. So sorry for the delay." (bit.ly/1Oqrmd9)

Items including 4K ultra-high definition TV sets,Microsoft's Xbox One game consoles and even a 4-lb bagof granulated sugar could not be added to carts.

Twitter users were quick to express their displeasure. "Comeon @Target get it together. How am I supposed to order Kids Headphones anythingon cyber Monday if you can't keep your website running?"Nikki_Ferrell tweeted.

In what Target has called its "Biggest, Boldest Plans" forCyber Monday, the retailer is offering 15 percent discounts onalmost all items on Target.com.

Target said on Friday it had "unprecedented results onTarget.com" on Thanksgiving Day, and the company planned tooffer free shipping on Target.com through Dec. 25.

Deals include 50 percent off on licensed kids' cameras andselect Sennheiser in-ear headphones.

Upscale retailer Neiman Marcus's website was unavailablemost of Friday, according to Catchpoint.

Other websites that have faced outages since early Thursdayinclude L Brands Inc's Victoria's Secret and Foot LockerInc, Catchpoint said.

About 121 million shoppers planned to shop online on CyberMonday, down slightly from the 126.9 million who planned toparticipate last year, according to the National RetailFederation. (bit.ly/1l2k8R8)

Target's shares were down 1.1 percent at $72.59 in latemorning trading. (Reporting by Yashaswini Swamynathan and Subrat Patnaik inBengaluru; Editing by Ted Kerr and Maju Samuel)